NEW Tru-Life 5

The Tru-Tungsten Tru-Life 5 inch Swimbaits are a collaborative design created by swimbait kings Ish Monroe and Matt Newman. Each Tru-Life bait comes with 2 removable tungsten balls that can be added to the built in chamber. The tungsten balls can be added or subtracted to customize the fall rates. The 5 inch Tru-Life is available in two versions, a WAKE/SLOW SINKING to catch fish when they are feeding on top or shallow and a SLOW/FAST sinking version to get down faster and deeper. Read more



Mad Maxx from Tru-Tungsten takes tournament frog fishin to a new level. A unique pro-drain keeps water out of the frog and keeps water out of the frog and keeps you fishing. Tungsten rattles bring fish to the frog in the heaviest of cover. The super strong, super sharp Mihatcii hook was designed to fit Maxx perfectly. Read more


The Depth Shad

They are available in two sizes - 4-inch and 5-inch, unweighted (4 to a pack) or weighted (3 to a pack). And, as if that wasn\'t enough, the Depth Shad is available in six fish catching colors - White Pearl, Silver Flash, Shad, Chartreuse Shad, Blueback Herring and Rainbow Trout. Read more


Tru-Life 4inch Shad

The TRU-LIFE SWIMBAIT is the most realistic and versatile swimbait on the market. When the money is on the line or when I need a fish of a lifetime, this is the bait I go to! - Ish Monroe Read more


Tru-Life Swimbaits

Designed by Western anglers Matt Newman and Ish Monroe, the lures are the new age of swim baits. Actually three baits in one, the Tru-Life baits can be fished on the surface, mid depth range or in deep water. The lures come with - tungsten balls - that can be added or subtracted depending on the fall speed that you are looking for. Read more

There is a Difference in Swim Baits

Author: Captain Mike Gerry | Posted: 01/17/2010 As the swim bait craze continues to mature, and the technology keeps getting better; I have found that in the hard bait version of swim baits, there is a difference. The differences are subtle but none-the-less they do make a difference to me. The biggest difference maker is the ability to be life like in the water, to accurately mimic the true natural movement of a fish in water. If swim baits are going to catch fish it's movement has to be as life-like as possible and the Tru-Tungsten swim baits are so natural in the water that the human eye has a hard to impossible time determining the difference.

Not only do these baits resemble life-like baits in the water, but also with a very simple removal of a pin you can add or remove some Tungsten weights from a weight chamber. Tru-Tungsten has engineered a chamber that holds 2 Tungsten ball weights that with a pair of needle nose pliers you can change the drop rate of the bait easily and quickly. The BB type weights sit in the chamber and do not change the life like movement of the bait. They ergonomically drop the bait with enormous detail and movement so you can work the bait as wake bait on top, just under the surface or drop to the bottom and skim the bottom structure. This is truly a difference maker, in most baits adding weight changes the movement, the Tru-Tungsten swim bait life like movement with or with out the BB weights are just amazing.

The combination of Tru-Tungsten, Ish Monroe and Matt Newman as the designers of this bait is one that will once again change the ever-evolving swim bait era of fishing. It's once again an exciting time in the development of tackle, and the Tru-Tungsten development of swim baits just obsoletes all their competition. Try-it I promise you'll immediately see the difference!


Ish on Wired2Fish

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  • Flippin Weights
  • Pegs
  • Force Beads
  • Worm Weights
  • Frog Hook
  • Rattles

Matt Newman and the 4" Shad

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